Experienced digital video team manager with 15 years of experience in editorial judgment, especially for MENA, setting digital content strategy, overseeing digital video production, content creation, producing web documentaries and shows and managing digital video channels.
Strong background in digital content management and storytelling.
Proven track record of co-founding and working within distinguished Arabic-speaking digital video content channels, including AJ+ at Al Jazeera Media Network and Ana Alaraby at Al Araby Television Network.
Profound comprehension of the digital media landscape and the ability to craft compelling content position me as a valuable asset for effectively tailoring content to target young audiences.
Limited Series Lead & Senior Producer, AJ+ Arabic, Al Jazeera Media Network, 06/2022 - Present
Manage the Limited Series video strand, supervise all editorial, creative, and production aspects to produce short documentaries with immersive and compelling storytelling techniques for YouTube, TikTok, Instagram and Al Jazeera VOD platform
Incorporate new storytelling methodologies in AJ+ such as beat sheets and series dossiers
Help shape the strand's content strategy, goals, and KPIs, set production agenda, use data and analytics to optimise content, and prepare progress reports
Lead the creation of engaging digital video content, including digital shows and social videos that engage and resonate with young audiences on TikTok, Instagram, Facebook, X and YouTube
Collaborate closely with cross-functional teams, including the creative team, audience development strategists, and production teams to deliver best-in-class digital content consistently
Spearhead the development of innovative creative concepts, treatments, and production plans for human-led documentaries, optimizing content for multiple platforms
Working with a diverse team, including producers, journalists, writers, art directors, illustrators, animators, cinematographers, graphic designers, and audience development strategists to ensure seamless content creation
Provide editorial direction, proofreading, copyrighting, and editing to maintain the highest level of editorial standards for all output
Manage external vendors, production companies and freelancers, negotiating and estimating production requirements
Manage and establish communications with internal and external stakeholders, overseeing the project process from concept to delivery
Video Content Lead/Senior Digital Project Manager of Ana Alaraby, Al Araby Television Network, 09/2016 - 05/2022
Found and manage Ana Alaraby, a digital video channel by Al Araby Television Network, specialising in producing video content for various platforms, including social media and OTT, spanning diverse formats such as social videos, web documentaries, motion graphics, programs, and animations. Notably, between 2020 and 2021, Ana Alaraby's video content garnered 4 billion views across social platforms
Hire and manage a team of 22, including journalists, producers, animators, video editors, motion graphic designers and cinematographers
Set the content strategy, editorial and production guidelines to adhere to the network’s guidelines
Develop workflow structures, team rota and success KPIs for the channel
Provide editorial direction and supervise the end-to-end process of creating and publishing digital video content
Collaborate closely with social media producers and community managers across different time zones.
Successfully delivered 4 distinct strands of digital videos:
Daily briefing social videos and cards
“In Depth” - Monthly in-depth documentary strand
“Full Story” - Weekly presenter-led explainers
“Into Civilisation” - Weekly social satire show
Led the design of video content assets optimized for various platforms and devices
Design an effective news-gathering system to ensure comprehensive coverage of the MENA region, and topics that interest young audiences
Identify and address technical challenges and creative obstacles, driving innovative solutions
Establish effective communication channels between teams and implement style guides and playbooks
Manage communication with partner managers from various social media platforms and seamlessly coordinate with agencies and service providers
Collaborate closely with legal, finance, procurement, and HR teams to facilitate hiring employees, contractors, freelancers, and external commission providers
Producer, AJ+ Arabic, Al Jazeera Media Network, 06/2022 - Present
Co-found the channel and develop formats for various digital video content types, including social videos, animated explainers, and presenter-led shows to target millennials and Generation Z on digital platforms
Manage the end-to-end production process, hunt stories on social media, write scripts, and direct animators and motion graphics designers
Supervise the creative and editorial aspects of video production
Collaborate closely with a team of producers, motion graphic designers, video editors, and cinematographers to fine-tune content, ensuring its alignment with audience preferences and engagement goals
Produce animated explainers, shows and social videos in a fast-paced environment
Establish workflows and guidelines for the team, streamline production processes and ensure consistency in content creation